Date: 2010-1-27 Time: 11:15 am – 1:00pm

Location:  LeHigh Restaurant, 4835 W Henrietta Rd, Rochester

NAWBO Power Lunch Presenter, Vicki M James, Marketing Manager

Most business owners will say that their customers’ key concern is price – that customers will only buy if the price is right – and in fact actually inquire about price first before anything else. However research continually shows that the single most common reason a customer leaves a business for a competitor is Perceived Indifference. Which is when customers have the impression that you couldn’t care less if they buy from you or not. Almost 7 out of 10 of the customers you lose walk away because they feel you are indifferent towards them. They felt that you didn’t care enough, didn’t take time for them, and really didn’t make a difference. This topic looks at how much perceived indifference could be costing your business. It reviews the 19-point checklist of common areas where perceived indifference occurs and discusses ways these can be improved.

Free to NAWBO members, $5 for non-NAWBO members – separate checks available for your lunch

Pre-registration is NOT required

2010-01-27