Holiday season can mean many things to you and your clients; the extra pressure of the end of the year, scrambling to improve numbers and to clean house before tax season, the seasonal slump and office parties creating a general lag in business.
Whatever the situation, your firm can benefit! With these seven holiday sales tips, you can come through the foggy end-of-the year haze with your fires brightly burning!
1. Use your media outlets and acknowledge the holidays. While you never want to alienate potential clientele or appear politically incorrect, there is nothing wrong with a simple holiday greeting posted up on your website, in your window or in your monthly newsletter. Just remember to be fair and respectful in your acknowledgment.
2. Create a holiday promotion. Create a quick and easy email marketing campaign and advertise a special holiday promotion. Offer this discount or deal to any and all existing clients and reach out to previous customers or on-the-fence potentials. Make it different than usual, offering an exclusive service, pertinent to the holidays.
3. Don’t underestimate a little holiday cheer. A little goes a long way; a simple update of your web banner, email tagline or newsletter to include festive holiday tidbits can create a seasonal mood that can invite a more generous and giving spirit with your clients.
“Recognizing the holiday can put you in favor with clients, and will rarely discourage others, if done right.”
4. Utilize the holiday partying fever. With get-togethers, social gatherings and parties on every agenda, use your networking skills to their greatest advantage. Pack in as much as you can, taking advantage of these easy to hit markets by attending equipped with business cards, flyers or just a friendly soft-pitch. Don’t make it all about the business but do not shy away from light marketing during the holidays.
5. Keep communication fluid. During the holidays, if you plan on adjusting work hours, closing or even extending your business hours, let your clients know well in advance. Send an email blast and use word of mouth to ensure that your clients and customers are not caught off guard by your adjusted holiday schedule.
6. Thank everyone. Take time out to create a sincere thank you agenda; thanking your clients, suppliers and vendors and team members. A simple email, a mention in your newsletter and as many verbal encounters as possible go a long way in keeping your relationships solid into the New Year.
7. Don’t get lazy. Set goals to reach during December and January to help prevent slipping. Striving to reach these goals will keep you on your toes during a season of otherwise general, widespread malaise.
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