The sales cycle, the process from initial client contact to final settlement of the account, has a deep impact on the success of your small business. Small businesses often underestimate the complex aspects of this cycle- the very cycle that converts your hard work into success. (more…)
Small businesses and start-ups are often faced with budgetary restrictions that can mean a constant tightening of the belt.
Most businesses cut back on marketing in times of economic stress. But the successful operators know that smart marketing is the key to bouncing back. (more…)
One of the most important factors to consider when trying to appeal to the consumer is the “What’s In It – For Me?” (WIIFM) element.
It is the main driving force behind almost any buying decision so a similar thought process occurs when consumers read or hear an advertisement. (more…)
Whether you’re developing a business from scratch or expanding your existing product line, it’s vital to understand your market — your target customers, your competition, and the environment in which your company operates. A little basic market research can help you avoid costly mistakes, such as loading your warehouse with unmarketable products or spending your advertising budget on wrongly directed campaigns. Conversely, digging into the details of your market may uncover exciting new opportunities. (more…)
Business owners who develop or market a new product often have a justifiable pride in what they are selling. When selling a new piece of technology they can probably go into great detail about all the features of that technology. (more…)
The current hot topic of debate in the world of small business is: does being customer centric play a role in success? Can great customer service alone do the job? Can being customer centric be detrimental? (more…)
