Thaney CPA | Accounting Services Rochester, NY

Marketing

Reducing Marketing Costs While Gaining Exposure

For many business owners it can be a difficult exercise to identify the most effective marketing strategies that gains exposure while minimizing the required investment. (more…)

Managing Your Sales Leads

The measure of the successful pursuit of a lead is based on whether the lead, in time, turns into a sale. The key to this transition lies in both speed and perseverance. A systematic organization and management of these leads can also help secure their progress through the stages of prospect to hot lead to profitable sale. (more…)

Rewarding Long Term Clients

Client loyalty is not to be overlooked – at any time of year – but during the holiday season it is opportune to show a little extra appreciation for those who keep your business alive. (more…)

7 Sales Tips For The Holidays

Holiday season can mean many things to you and your clients; the extra pressure of the end of the year, scrambling to improve numbers and to clean house before tax season, the seasonal slump and office parties creating a general lag in business. (more…)

The Best Way To Close A Sale

Closing a sale is the most critical part of the sales process for a small business. The more efficient and confident you become in your techniques, the more revenue you and your team can generate. (more…)

Read The Writing On The Wall

Imagine taking a newspaper classified ad and posting it up on an electronic signboard. Think about the reach your message automatically achieves. This form of advertising is called digital signage: an electronic display that conveys an advertising message. (more…)

Give Your Sales Techniques A Facelift

Creating a network, staying relevant and working within your niche to identify competitors are all sales strategies that are engaged at any business. However social networks such as Facebook have revolutionized every area of society – and sales techniques are no exception. With ad spending on social networks to peak at an estimated US$2 billion dollars in 2011, and with more than 700 billion minutes a year logged into Facebook alone, it can safely be said that social networks are no fleeting trend. (more…)

Expand Your Client Base

If you want to expand your client base, a good place to start is by asking yourself if your marketing is clear, sound and persuasive. Does your marketing convince skeptical clients that your service is the one for the job? If not, it may not be working to your advantage. (more…)