A mobile phone is a powerful device these days. More than just taking and receiving phone calls and text messages, a mobile phone can run your calendar, receive and send emails, browse the internet and play movies and music. And these are just some of the more basic functions. Some people love this idea; and other people fear how much technology is encroaching on their lives. (more…)
Marketing
Make Sure You are Contactable
Ever tried to get hold of a firm but can’t find its phone number on its website? Or tried to look it up in a business directory and it’s not there? It’s frustrating and makes you wonder how much the owners want to speak to their clients. (more…)
New Storefront Is Search
One of the first things a retail firm considers is its front window display. It is the visual hook that will entice potential clients to walk into the shop, browse through stock on the shelves and make a purchase. (more…)
Know The Pitfalls Of Reward Cards
Marketing venues are replete with ads touting the benefits of credit card reward programs. Smiling, beautiful people encourage you to sign up today and use reward points to visit distant lands, relax at ritzy hotels, or replenish your bank account. You can use reward points to purchase luxury items at a discount, buy cheaper gas, even enjoy exclusive privileges at fancy airport lounges. (more…)
Transworld Business Advisors Launches New Location in Rochester
Below is the press release announcing Edward F Thaney, CPA, CVA’s new joint venture with Transworld Business Advisors.
Transworld Business Advisors Launches New Location in Rochester (more…)
The Power Of Video Marketing
Television commercials are considered the most effective advertising method, reflected in the prices commercial stations charge for running one. This is not just because a lot of people watching TV will see the ad – the medium itself engages more senses than radio or print and can make a greater impact on viewers. (more…)
Measuring Client Satisfaction
Firms can spend thousands of dollars on advice from consultants and business experts, but often the best advice is freely given by the people that matter most – your clients. (more…)
The Solution To Healthier Sales
Good times always feel like they will last forever. However, there will come a time when customers are harder to find. The global financial crisis and its consequences showed that when an economy sours, businesses without robust processes tend to breakdown. Falling sales is a typical sign. (more…)
Time To Let Others Know How Good You Are
Advertising to your target market the products or services you sell is a great way to inform potential customers of what you have to offer. But every claim made in your advertisement is colored by the knowledge that you are promoting products for financial gain. Accordingly, a potential customer will keep in the front of their mind that the promised relationship is between a seller and a buyer. As the famous saying goes, caveat emptor – “buyer beware”. You can’t trust everything that you read in advertising. (more…)
