Ultimately, analyzing trends is a vital part of the sustainability of your business. What trends are impacting your business today? One of the toughest challenges for many business owners is to not miss a great opportunity through being caught up in the day-to-day demands of running the business. In times of rapid change it’s more than just useful, it’s vital to sit back and consider how certain trends may impact your business. Think of the way ebooks are impacting on hard print publications for bookstore owners to appreciate what we mean about how important it is to look at trends. (more…)
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Finding Acres of Diamonds by Marketing in Your Own Backyard
“Acres of Diamonds” is an old story of an African farmer who sold his farm and wandered the countryside searching for diamonds. It later turned out that the land that he sold was full of diamonds and eventually became the site of a large mine. (more…)
