Posts Tagged ‘niches’

The Next Great Wave of Innovation – Succeeding Through Turmoil

How do you see change – as a threat or an opportunity?

Our industries, our society and even our planet are in a state of flux as we struggle to come to terms with turbulent economies, dwindling resources and a changing climate. In The Sixth Wave, a book on business and innovation, authors Moody and Nogrady predict that we are on the cusp of the next great wave of change for the future. They also demonstrate that periods of change in history have always been the time when the greatest opportunities exist for the introduction of new technologies, new products and services, and for inspired ideas about whole new ways of doing things.  (more…)

3 Little Secrets – The Keys To Low Budget Marketing

Even in a downturn, if you don’t get in front of people and explain your unique value proposition then your chances of selling will be restricted to current customers or accidental passersby.  Marketing is what sets you up for selling.  However, there are three important things you should appreciate before you start.  (more…)