Every single day you, and most other people, are being bombarded with more than 3,000 marketing messages. They’re everywhere – on TVs and radios, on every shop front and advertising board, the sides of buildings, buses and taxi cabs, the bus stop, your newspapers, the movie you dropped in to watch, your email, even your cell phones. The list goes on and on. It’s more like information deluge than information overload. So, just as you have probably done, your customers and prospects have trained themselves to ignore those messages. (more…)
Posts Tagged ‘prospects’
Unique Core Differentiators Webinar
Perception is the reality-people buy based on differences They Perceive. It’s the differences that potential customers perceive that make them choose one business over another. And those differences make the customer feel more confident about their final decision as well.
Unique Core Differentiators (UCDs) clearly articulate what makes your business different. They are the special things about your product or service or business that compels customers to buy from you rather than your competitors. Well-formed differentiators target your customer’s ‘hot buttons,’ real buying concerns, or key frustrations. In one statement it educates them about exactly why they should buy from you.
This topic will help you to identify or create your own UCD’s and will provide strategies for ensuring that all of your marketing efforts clearly articulate why you are unique and why customers should buy from you.
Time: 3PM-4PM ET
Price: complimentary
Dates:
2010-11-18| webinar| Click to Register
Brand “ME”
Personal branding, self-branding, self-positioning, whatever you choose to call it, it’s really about personal marketing. Why would you want to do that? It’s a great way to market your business in a way that can cost you nothing. You see it in action constantly. Donald Trump, for example, uses his name on his buildings, but he also has it placed on products that he endorses. While you mightn’t be prepared to go that far, let’s look at some ways of using personal marketing. (more…)
Catch The Video Marketing Wave To Success
In the not too distant past, producing and distributing videos to promote your business was costly and time consuming. However, the exponential growth of video sharing sites on the internet, such as YouTube, has now turned video into a very cost-effective marketing method. (more…)
Keep Your Sales Pipeline Flowing
Business owners spend a great deal of time and money marketing to many, in the hope of attracting the few to their business. This process can be likened to a pipeline with a wide mouth narrowing as it goes along. (more…)
Can Twitter Help Your Business – Or Is It A Waste of Time?
Twitter continues to grow at a rapid pace and attracts thousands of new users each day. But you often hear people say that Twitter is a waste of time with no benefit to the small to medium sized business. Others rave about Twitter’s positive impact on their company. (more…)
Nine Easy Ways To Grow Your Marketing List
Catch every new contact for follow up communications and watch customer loyalty – and your profits – grow.
A good quality customer and prospect database for email or direct mail can mean the difference between business survival and failure, especially during times of slow growth. The same list, combined with smart communications, will make the good times even better. It costs more money to find new customers than it does to nurture repeat customers through regular contact, so you need to make accurate list-building a daily habit.
