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Unique Core Differentiators Webinar

Perception is the reality-people buy based on differences They Perceive. It’s the differences that potential customers perceive that make them choose one business over another. And those differences make the customer feel more confident about their final decision as well.

Unique Core Differentiators (UCDs) clearly articulate what makes your business different. They are the special things about your product or service or business that compels customers to buy from you rather than your competitors. Well-formed differentiators target your customer’s ‘hot buttons,’ real buying concerns, or key frustrations. In one statement it educates them about exactly why they should buy from you.

This topic will help you to identify or create your own UCD’s and will provide strategies for ensuring that all of your marketing efforts clearly articulate why you are unique and why customers should buy from you.

Time: 3PM-4PM ET

Price: complimentary

Dates:

2010-11-18| webinar| Click to Register

Catch The Video Marketing Wave To Success

In the not too distant past, producing and distributing videos to promote your business was costly and time consuming. However, the exponential growth of video sharing sites on the internet, such as YouTube, has now turned video into a very cost-effective marketing method. (more…)

2010 – New Decade, New Gen, New Trends

Not only will we have a new generation of consumers, future employees and business owners but we can expect other significant changes in the coming decade. Here’s a quick bird’s eye view of some of the coming changes we can expect in the way we run our businesses. (more…)

3 Little Secrets – The Keys To Low Budget Marketing

Even in a downturn, if you don’t get in front of people and explain your unique value proposition then your chances of selling will be restricted to current customers or accidental passersby.  Marketing is what sets you up for selling.  However, there are three important things you should appreciate before you start.  (more…)