Are You Making These Business Website Blunders?

  • May 05, 2018
  • Categories: Marketing

Although potential customers may have a genuine interest in your products or services, they may prefer to view those offerings over a cup of coffee at home. That’s why it’s crucial that your business website is easy to use and current. Make a customer’s online experience...

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Social Networking – How To Boost Your Online Profile

  • May 05, 2018
  • Categories: Marketing

There are countless books, seminars and even apps that are designed to combat the seemingly daunting tasks of online profiling. Creating an effective online presence has pushed well past fleeting trend status-it is now fast becoming a vital small-business strategy.

The online presence of a small business...

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Developing Low-Cost, High-Impact Marketing Materials

  • May 05, 2018
  • Categories: Marketing

Small businesses and start-ups are often faced with budgetary restrictions that can mean a constant tightening of the belt.

Most businesses cut back on marketing in times of economic stress. But the successful operators know that smart marketing is the key to bouncing back.

“Cutting...

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Extending Your Reach: eMarketing

  • May 05, 2018
  • Categories: Marketing

eMarketing should form an integral part of almost any firms’ marketing strategy. It’s very useful for start-up or small businesses because it can be relatively inexpensive.

As with all marketing strategies, the ultimate goals should include:

1. Generate and identify new leads

2. Enhance...

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Basic Market Research Can Be A Valuable Business Tool

  • May 05, 2018
  • Categories: Marketing

Whether you’re developing a business from scratch or expanding your existing product line, it’s vital to understand your market — your target customers, your competition, and the environment in which your company operates. A little basic market research can help you avoid costly mistakes, such as loading your...

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Features And Benefits: Highlighting Your Products

  • May 05, 2018
  • Categories: Marketing

Business owners who develop or market a new product often have a justifiable pride in what they are selling. When selling a new piece of technology they can probably go into great detail about all the features of that technology.

However, you don’t necessarily want that...

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Reducing Marketing Costs While Gaining Exposure

  • May 05, 2018
  • Categories: Marketing

For many business owners it can be a difficult exercise to identify the most effective marketing strategies that gains exposure while minimizing the required investment.

Taking advantage of free marketing ought to be a given. Social media is proving to be a lasting trend that not only...

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Rewarding Long Term Clients

  • May 05, 2018
  • Categories: Marketing

Client loyalty is not to be overlooked – at any time of year – but during the holiday season it is opportune to show a little extra appreciation for those who keep your business alive.

Depending on what research you look at, selling a product or service to an...

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7 Sales Tips For The Holidays

  • May 05, 2018
  • Categories: Marketing

Holiday season can mean many things to you and your clients; the extra pressure of the end of the year, scrambling to improve numbers and to clean house before tax season, the seasonal slump and office parties creating a general lag in business.

Whatever the situation, your...

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Expand Your Client Base

  • May 05, 2018
  • Categories: Marketing

If you want to expand your client base, a good place to start is by asking yourself if your marketing is clear, sound and persuasive. Does your marketing convince skeptical clients that your service is the one for the job? If not, it may not be working to your...

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