Building a Creative Team

Building a Creative Team

With technology developing at a break neck speed, we now live in a fluctuating world of evolving job titles and concepts. Building a creative team in this day and age should be simple, with so many diverse types of business models, we are no longer looking for a cookie-cutter classic business type.

In order to keep up, small business owners must invest time and effort in building not only the best team possible, but also the most creative.

Diversity on your team, no matter how big or small, is one of the most important factors. Building blocks that create a foundation are made up of different shapes and sizes, with a strong support system holding them together. Your business needs these different shapes and sizes.

There are many ways to describe unique business personalities. When building your team, start with a list of qualities that you respect, admire, lack, and desire.

Make these requirements for all the positions you look to fill, both encouraging compatibility as well complimenting, though opposite, strengths to be supported.

Next determine the job titles you wish to fill. Take some time to craft these into personalized titles that represent your company culture and vision. The more creative the title, the more enticing it is to those who are less likely fit the standard corporate mold.

Browse through job sites and take a look at what is being offered in your industry. You will notice an obvious break from traditional roles, especially in small business sectors. Take note!

It is important during the interview phase that you realize you may be naturally drawn to candidates who represent your strength of character. Take a risk, think outside the box, and interview the least likely candidate.

Breeding creativity means stepping outside the lines, you cannot do that if you constantly fall back on your usual patterns.

As you get around to hiring, hire on culture, not qualifications. As you have defined your mission and values and have crafted job titles to reflect this, look for the best fit not just on paper. You will be rewarded with team members who bring thoughtfulness, challenge you in a positive way and work harder to prove themselves.

Once you have a creative, diverse team in place, it is your responsibility to encourage, motivate and continuously breed the company culture. As the leader, you must identify the varying personalities, work in different mind-sets, and address the unique needs of your diverse team.

It may seem simpler to hire a team of clones, you understand them, you know how they think, and you know what you are getting. But this will prove stagnancy in the process.

You need creativity and diversity in order to be challenged. You need to be challenged in order to proffer change and you need change to continue growing. If you are not growing, you are falling behind!