Selling in the Digital Age – Back to the Basics

Website built? Check. Social Media campaigns launched? Check. Marketing online? Check. So now what? Perhaps it’s time to take the next step, and begin selling online! Step 1:  Get prepared. You will need to select ecommerce software or a service to run your site. When considering your options, ask yourself, do you have the technical know-how to manage things on …

Engage your marketing – start with a great headline!

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” –David Ogilvy Whether for your website, brochure, flyer, newsletter or catalog, if you can’t catch someone with a headline, chances are your body copy is of no interest to …

Selling on Social Media

The marriage between sales and social media is a pretty seamless one, though much like actual marriage, without active listening and the willingness to compromise, the marriage can fall far from happy. It seems intuitive- social media is a direct reach into your market, so why wouldn’t you utilize its capabilities to make sales? This is harder then it seems, …

Cracking the Code – How SEO Can Boost Your Business

With the global understanding that web-presence is no longer optional, small businesses everywhere are left to, once again, compete with the big boys and tackle the immense task of boosting search engine rankings. Despite what feels like monumental efforts, are you still falling short of that number 1 Google ranking? We can help… As many experts point out, this saturation …

Bank Shopping for a Small Business

Where and how a small business owner chooses to manage their money can play an important part in the overall success of the company. So often, entrepreneurs disregard the importance of shopping around for the right bank for the business and end up paying for it in the long run. Understanding what services your business requires is part of Small …

Leadership Styles – How to Make the Most of Them

Being an effective operations manager does not always translate into being a great leader, a common misconception in small business management. Leadership is about creating and communicating a vision, inspiring others, teaching others and promoting a positive business model. Operational details are one thing; human nature is a whole different ball game. A great boss inherently represents both sides of …

Recognizing an Opportunity

The saying “timing is everything” could not be more apt than when it comes to small business management. Timing and opportunity are often what segregate successful businesses from those that flounder. A true entrepreneurial spirit is rooted in this belief. “Stay active in the industry and up-to-date with the technology.” Opportunity does not come dressed in a pretty package with …

Testimonials and Referrals – The Value of a Positive Endorsement

Recommendations and positive feedback from trusted sources are some of the most powerful tools when it comes to growing a successful business. Would you buy a new car without doing the research and reading the customer reviews? Probably not. Chances are, your clients follow the same principles. Referrals and testimonials can also be looked at as hot leads. The groundwork …

Healthy Wealth

“…Society has drummed into our heads that wanting wealth is a bad thing, one that will drive you to behave in ways that are unethical, corrupt and morally bankrupt.” The appeal of being a small business owner is usually twofold: being your own boss, and making lots of money…no? Okay, there may be other factors here and there, but when …

Buying a Brand: Franchising

In the aftermath of global downsizing, many out of work or dissatisfied employees are considering franchising. But what do these folks know about running a successful business? In fact, the best candidates for franchising are proven, successful small business owners ready to expand or take on a new challenge. Firstly, there are two main kinds of franchising to consider – …