“Boiled down to the essentials, financial (or fiscal) planning is about two things – accumulating wealth and protecting it”. Don’t feel like these two simple things are happening? Then it is probably time to consider a financial facelift. Like its surgical equivalent, a financial facelift entails a quick nip and tuck procedure. The end result is a more streamlined, …
A lot of businesses position their marketing around what is known as the “Four P’s”: product, price, positioning and promotion. While sound advice, this strategy is missing a fifth, and vital, element: people! Without a direct focus on all FIVE of these areas, any business, even with a foolproof idea, can struggle. Let’s simplify this strategy, starting with the …
Competing within an increasingly inundated market means that small business owners are constantly on the hunt for tools that give them a leg up. When utilized with savvy, technology can be that crutch. Taking advantage of all that technology can offer will require some concentrated attention, especially for those self-proclaimed tech-challenged individuals. But with a little insider information and a …
Marketing- again? Harping away at the concept is just not enough for some people. Change is big, scary and time consuming. What small business owner has the time or energy for that?
“The quickest path to getting big in a new market is to aim small.”
There are two major questions to be asked when it comes to considering a startup: 1. Is this the right time? 2. Is this a lemon?
There are countless books, seminars and even apps that are designed to combat the seemingly daunting tasks of online profiling. Creating an effective online presence has pushed well past fleeting trend status-it is now fast becoming a vital small-business strategy.
The sales cycle, the process from initial client contact to final settlement of the account, has a deep impact on the success of your small business. Small businesses often underestimate the complex aspects of this cycle- the very cycle that converts your hard work into success.
Small businesses and start-ups are often faced with budgetary restrictions that can mean a constant tightening of the belt.
Most businesses cut back on marketing in times of economic stress. But the successful operators know that smart marketing is the key to bouncing back.
There are many ways to encourage client feedback. Surprisingly, both positive and negative reviews can be beneficial to your firm. A recent study conducted by Econsultancy, found that 68% of consumers trust reviews more when they see both good and bad scores.