eMarketing should form an integral part of almost any companys’ marketing strategy. It’s very useful for start-up or small businesses because it can be relatively inexpensive.
One of the most important factors to consider when trying to appeal to the consumer is the “What’s In It – For Me?” (WIIFM) element. It is the main driving force behind almost any buying decision so a similar thought process occurs when consumers read or hear an advertisement.
Whether you’re developing a business from scratch or expanding your existing product line, it’s vital to understand your market — your target customers, your competition, and the environment in which your company operates.
Business owners who develop or market a new product often have a justifiable pride in what they are selling. When selling a new piece of technology they can probably go into great detail about all the features of that technology.
The current hot topic of debate in the world of small business is: does being customer centric play a role in success? Can great customer service alone do the job? Can being customer centric be detrimental?
For many business owners it can be a difficult exercise to identify the most effective marketing strategies that gains exposure while minimizing the required investment.
The measure of the successful pursuit of a lead is based on whether the lead, in time, turns into a sale. The key to this transition lies in both speed and perseverance. A systematic organization and management of these leads can also help secure their progress through the stages of prospect to hot lead to profitable sale.
Client loyalty is not to be overlooked – at any time of year – but during the holiday season it is opportune to show a little extra appreciation for those who keep your business alive.
Holiday season can mean many things to you and your clients; the extra pressure of the end of the year, scrambling to improve numbers and to clean house before tax season, the seasonal slump and office parties creating a general lag in business.
Closing a sale is the most critical part of the sales process for a small business. The more efficient and confident you become in your techniques, the more revenue you and your team can generate.