Target Your Customers and Hit the Business Bull’s-eye

Businesses that market haphazardly and randomly are likely to hit a few customers here and there just by the sheer law of averages. However, busi-nesses that know who their customers are and what customers are going to respond to, hit the bull’s-eye every time.

Why Customer Loyalty is the Difference Between Mediocre and Magnificent

Consider it polygamy of sorts. But if you want to stay in business long and prosper, you have to commit to your customers. It’s no longer enough just to satisfy them. The quality of businesses revenue is as important as its quantity. Loyal customers represent quality revenue. This article explores the six basic keys to creating and nurturing loyal advocates …

Without a Vision There’s No Place to Go

It may be stating the obvious but a business that knows where it wants to go is much more likely to get there than one that does not. Having a clear vision of where you want your company to go, what you want your company to do for customers and team members and how you will assess whether you have …