Bank Shopping for a Small Business

Where and how a small business owner chooses to manage their money can play an important part in the overall success of the company. So often, entrepreneurs disregard the importance of shopping around for the right bank for the business and end up paying for it in the long run. Understanding what services your business requires is part of Small …

Recognizing an Opportunity

The saying “timing is everything” could not be more apt than when it comes to small business management. Timing and opportunity are often what segregate successful businesses from those that flounder. A true entrepreneurial spirit is rooted in this belief. “Stay active in the industry and up-to-date with the technology.” Opportunity does not come dressed in a pretty package with …

Testimonials and Referrals – The Value of a Positive Endorsement

Recommendations and positive feedback from trusted sources are some of the most powerful tools when it comes to growing a successful business. Would you buy a new car without doing the research and reading the customer reviews? Probably not. Chances are, your clients follow the same principles. Referrals and testimonials can also be looked at as hot leads. The groundwork …

Healthy Wealth

“…Society has drummed into our heads that wanting wealth is a bad thing, one that will drive you to behave in ways that are unethical, corrupt and morally bankrupt.” The appeal of being a small business owner is usually twofold: being your own boss, and making lots of money…no? Okay, there may be other factors here and there, but when …

Buying a Brand: Franchising

In the aftermath of global downsizing, many out of work or dissatisfied employees are considering franchising. But what do these folks know about running a successful business? In fact, the best candidates for franchising are proven, successful small business owners ready to expand or take on a new challenge. Firstly, there are two main kinds of franchising to consider – …

Give your Business a Financial Facelift

  “Boiled down to the essentials, financial (or fiscal) planning is about two things – accumulating wealth and protecting it”. Don’t feel like these two simple things are happening? Then it is probably time to consider a financial facelift. Like its surgical equivalent, a financial facelift entails a quick nip and tuck procedure. The end result is a more streamlined, …

Secrets to Success – The Five P’s

  A lot of businesses position their marketing around what is known as the “Four P’s”: product, price, positioning and promotion. While sound advice, this strategy is missing a fifth, and vital, element: people! Without a direct focus on all FIVE of these areas, any business, even with a foolproof idea, can struggle. Let’s simplify this strategy, starting with the …

Get Equipped – Technology Tips!

Competing within an increasingly inundated market means that small business owners are constantly on the hunt for tools that give them a leg up. When utilized with savvy, technology can be that crutch. Taking advantage of all that technology can offer will require some concentrated attention, especially for those self-proclaimed tech-challenged individuals. But with a little insider information and a …

Keep it Simple! Marketing for Marketing Dummies

Marketing- again? Harping away at the concept is just not enough for some people. Change is big, scary and time consuming. What small business owner has the time or energy for that?