Cracking the Code – How SEO Can Boost Your Business

SEO

With the global understanding that web-presence is no longer optional, small businesses everywhere are left to, once again, compete with the big boys and tackle the immense task of boosting search engine rankings.

Despite what feels like monumental efforts, are you still falling short of that number 1 Google ranking? We can help…

As many experts point out, this saturation of the web market, has allowed the big search engines (we will use Google for the purpose of this article) to drop organic results in favor of paying clients (i.e. the big boys!).

Despite paying or not, the factor that most determines Google’s rankings is in fact the “little blue links” found on websites.

Did you know that your votes are counted differently, whether the user is hitting www.yourwebsite.com, yourwebsite.com and https://www.yourwebsite.com? We recommend a redirect code (talk to your IT specialist) to make sure all votes are counted together.

Link backs are one of the most essential SEO tactics. Contact other business owners and offer to trade testimonials, linking back to one another’s pages. Any way that you can cross-reference each other is an additional way to boost your ranks.

When tackling an SEO operation, always know your competition. Find out who IS ranked number 1 (and numbers 2 through 10 while you’re at it!). Know their content like you know your own – they are obviously doing something right.

Want better rankings on Google? Utilize their suite of SEO-boosting tools: Google Analytics, Webmaster Tools and Google+.

Considering a bigger investment into the SEO game? Include Pay per Click – it’s costly, but very effective. PPC, as it is known, is when advertisers pay the publisher, or website owner, when a user clicks through.

Think blogs – when you see an ad on a blog, it is likely those businesses are utilizing PPC, paying the blogger when a user clicks through to their own website. See? Effective, immediate, and yes, costly!

Know the basics when you implement an SEO strategy. Research keywords that relate to your industry, service, product, and/or business and remember that this includes phrases, not just words.

Optimize the entire user experience – load times, content relationships, design, keyword use and meta data. Also, optimize your categories – often times, you can apply 2-3 categories to your business; just make sure to choose wisely!