eMarketing should form an integral part of almost any firms’ marketing strategy. It’s very useful for start-up or small businesses because it can be relatively inexpensive.
As with all marketing strategies, the ultimate goals should include:
1. Generate and identify new leads
2. Enhance your brand and create a recognizable and lasting identity
3. Retain clients and foster long-term relationships
4. Measure effectiveness
5. Grow your business, increase profits
For starters, consider creating free content in the form of topical articles for distribution. Target your niches to produce the most desirable prospects as well as solidifying your web presence and image.
Drip marketing is another targeted method that can help leverage your advertising.
Drip marketing is a communication strategy that sends (or “drips”) a pre-written set of messages to customers or prospects over time.
With this method of lead generation the follow up is automated and your chances of turning a lead into a sale are increased with relatively no effort at all.
Email still represents a cheap, effective way to establish or maintain a relationship with clients. However it’s important to avoid the most common email-marketing mistakes that small businesses often make.
“Open and create dialogue with potential clients.”
Do not purchase email lists or blast unknowing users with newsletters or promotional materials. Craft your list carefully with well-researched and specialized leads.
Avoid operating in a vacuum- in order for your eMarketing program to be successful you must be consistently analyzing the numbers and monitoring the outcomes of your efforts.
Remember the ultimate purpose of all eMarketing is to open and create dialogue with potential clients. Align your strategies with this goal to ensure the biggest pay-off.