As with every other aspect of small business management, you want your business to be the best it can be in your field. Is your business currently a great place to work? Let’s explore how you can get there – it may not be perfect – but it can still be a great workplace environment!
Step one – building a great team, keep them motivated, fulfilled, productive and satisfied. It is a lofty, but reachable goal. Strive to make your team happy and satisfied, recognizing you will not make 100% of your employees happy 100% of the time.
That being said, being respected as a great place to work boosts morale, increases productivity and highlights your strengths as a leader to those outside of the business, be it clients, vendors, competitors or potential new employees.
Perfection aside, there are things well-liked businesses have in common when it comes to satisfied and happy employees:
- Treat your employees like the grown-ups they are – with respect and fairness.
- Take an active interest developing and improving your employees’ career goals.
- Recognize employees have a life outside of work and maintain appropriate boundaries.
- Promote humor and fun in the workplace.
- Clearly define goals and how each employee’s role works towards achieving those goals. Personalize their involvement in the company.
Recognize that as a leader, you have a direct impact on the workplace. Being an interested, active, and well-respected leader engages and inspires employees – two things that cultivate a good working environment.
Curb your annoyance and frustration in public; and strive to be a more connected and invested leader to each individual whenever necessary.
A rock solid Human Resources team is another trait that the ‘great places to work’ all display. Employees must feel
like they have back up, someone standing up for them in those difficult situations. HR must balance the culture that exists between “them” and “you” (employees vs. executives) and play for both teams in order to ensure a positive environment.
Other experts recommend using recognition to reward positive performance and valuing ideas over position. These strategies develop a workplace that challenges and inspires employees to be the best, which in turn, inspires and motivates others.
Minimizing the “Bounce Rate”
When a visitor hits your website, and exits after viewing only one page – this defines your bounce rate. The higher your bounce rate, the less likely your website is actually working for you. A website doing steady business strives to keep their bounce rate between 60 and 70 percent. Some simple techniques to lower your bounce rate include highlighting convenience, injecting brand personality and creating relatable content that speaks directly to the user about how your product or service