How to tell your boss they are wrong

  GASP. What? How could this situation ever become reality, the boss is always right…right? Ah, while they may work hard to portray omnipotence, even the best of the bosses can be wrong. So how do you approach them with this delicate news? First and foremost, get your ducks in a row, so to speak. You need irrevocable proof that …

The Secrets to Creating a Great Slogan/Tagline

  The slogan or tagline of your business can be viewed as the frontlines of the marketing battle—it’s the first introduction, possibly the strongest factor in whether a consumer proceeds to find out more about your business. Strapped with such an influential task, your slogan must be more than good, it must be great! Sounds like a challenge? It can …

Common Reasons Projects Fail

  There is a surprising amount of research on this topic- business owners and experts-alike have a fascination with studying their failures, and rightfully so! It’s only failure if you do not learn from the mistakes, and develop practices to prevent them in the future… First of all, goals. If you do not expertly provide your team with a carefully …

Back to Basics: How to Get Your SEO Right

    The business gurus have spoken: 2016 will be the year marketing strategies go back to basics. The trend will sweep across industries and will encourage business, both big and small, to revamp their plans: cultivating, simplifying, and strengthening. Back to basics may mean simple, but it is more complex than meets the eye, that is, if you missed …

Building a Creative Team

With technology developing at a break neck speed, we now live in a fluctuating world of evolving job titles and concepts. Building a creative team in this day and age should be simple, with so many diverse types of business models, we are no longer looking for a cookie-cutter classic business type. In order to keep up, small business owners …

7 Bookkeeping Resolutions for New Year

  Resolutions again? Yep! It’s that time of year; time to revamp, revise and revitalize your business processes to set yourself up for success in 2016. Bookkeeping to a small business owner likely incites little to no passion and chances are you would rather spend your time doing a million other things. Not an option! Make small changes to your …

Auto Focus Fall 2014

Here’s a brief glance at what you’ll find in the Fall issue… Pumping up profitability Dealerships can sell truckloads of vehicles and still run into problems if owners lose sight of the bottom line — the overall profitability of the sales they’re making. This article discusses a number of ways to boost profitability, including moves related to managing inventory, choosing …

Keeping Track of Your Business

While bringing in new clients, developing marketing strategies and managing accounts are all sound and necessary practices for a small business, they do not, in themselves, ensure the overall health of your business. Monitoring progress throughout your business is like attaching a pace-maker. It aims to provide a steady and rhythmic pace for the business to follow in order to …

How to Build a “Client Journey Map”

So what the heck is a client journey map? It is a way of documenting the total client experience across all contact points of your business on their path to a sale. How are clients interacting with you and where are the gaps? Analyzing your business in this way is important because it helps you improve your client’s experience by …

Global Markets and Business Etiquette

It can already be daunting to travel to another culture, let alone feel the additional pressure of trying not to insult your international business partners! Lucky for all of us, the most basic of business etiquette, no matter what continent you are on, are based on concepts rooted in simple common sense. Essentially, you can follow some simple rules to …