6 Strategies to Reach Your Goals

Setting goals is the best way to ensure progress, stick to deadlines and ultimately, to tangibly quantify success. But it is important to take on strategic methods when setting goals, and to stick to SMART goal planning. What are SMART goals? They are Specific, Measurable, Attainable, Relevant, and Time-bound. Each time you lay out a goal, evaluate it for these …

5 Website Mistakes Small Businesses Should Avoid

“Your website is your opportunity to showcase the value of working with your business, as an employee or as a customer. It also allows for you to project your product offerings and messaging exactly as you wish them to be seen.” Eek, sounds important! It is important, and it’s worth the investment to build up a website that represents your …

Ways to Use Google to Build Business

Want to find out what the biggest sea mammal is? Google it, they say. The notorious go-to for seekers of information, gleaned through the vast world of online information, Google is a household name. But how much do you know about their small business support systems? Recently Google hosted “Get Your Business Online Week” (just Google it), aimed at encouraging …

Business Planning in Uncertain Times

The most important thing to remember as a business owner navigating uncertain times is simple: with a proper planning process in place you can have confidence. Believe that you will make it through the storm, that the clouds will part and sunshine will once again fall upon your enterprise. Although external factors are usually ignored because they are out of …

Bank Shopping for a Small Business

Where and how a small business owner chooses to manage their money can play an important part in the overall success of the company. So often, entrepreneurs disregard the importance of shopping around for the right bank for the business and end up paying for it in the long run. Understanding what services your business requires is part of Small …

Leadership Styles – How to Make the Most of Them

Being an effective operations manager does not always translate into being a great leader, a common misconception in small business management. Leadership is about creating and communicating a vision, inspiring others, teaching others and promoting a positive business model. Operational details are one thing; human nature is a whole different ball game. A great boss inherently represents both sides of …

Recognizing an Opportunity

The saying “timing is everything” could not be more apt than when it comes to small business management. Timing and opportunity are often what segregate successful businesses from those that flounder. A true entrepreneurial spirit is rooted in this belief. “Stay active in the industry and up-to-date with the technology.” Opportunity does not come dressed in a pretty package with …

Testimonials and Referrals – The Value of a Positive Endorsement

Recommendations and positive feedback from trusted sources are some of the most powerful tools when it comes to growing a successful business. Would you buy a new car without doing the research and reading the customer reviews? Probably not. Chances are, your clients follow the same principles. Referrals and testimonials can also be looked at as hot leads. The groundwork …