Secrets to Good Copywriting

  As small business owners, you utilize copy in many different ways. Whether in advertising or marketing, on websites or blogs, in emails, newsletters or brochures, your copy is a direct reflection of you as a business. Good copy does three things:    Engages the reader, Speaks your message in an intended voice and, Provokes a call to action. Creating provocative …

Monitoring Online Mentions

  You’ve just launched online – a major undertaking – a new website, revamped social media, updated, content-driven platforms in a shiny and gloriously expensive package. Now you have to invest in monitoring what’s being said about it all? Why, you ask? It takes time, effort and an elaborate strategy to build a solid company reputation but everything you’ve worked …

Extending Your Reach: eMarketing

eMarketing should form an integral part of almost any companys’ marketing strategy. It’s very useful for start-up or small businesses because it can be relatively inexpensive.

The Power Of Word Of Mouth

In any client-based business, reputation is everything. The power of simple word of mouth can make or break your firm. Positive reviews not only improve customer retention but they can be also used in your marketing efforts to generate referrals and more business.

Watch For Hazards When Buying A Franchise

With a franchise, you don’t have to start a company from scratch. Whether the business sells fast food, automotive services, gourmet coffee, or dry cleaning, successful franchises are usually based on a proven business idea and a recognized brand name.

Tips For Recruitment

As one expert puts it, “Gone are the days of simply putting out a ‘Hiring’ sign”. Competition for the right person and the right skill sets can prove a difficult task with disappointing results.

Expand Your Client Base

If you want to expand your client base, a good place to start is by asking yourself if your marketing is clear, sound and persuasive. Does your marketing convince skeptical clients that your service is the one for the job? If not, it may not be working to your advantage.