Secrets to Good Copywriting

  As small business owners, you utilize copy in many different ways. Whether in advertising or marketing, on websites or blogs, in emails, newsletters or brochures, your copy is a direct reflection of you as a business. Good copy does three things:    Engages the reader, Speaks your message in an intended voice and, Provokes a call to action. Creating provocative …

Blog Your Business to Success

  Starting a blog, whatever the reason – to boost sales, connect with customers or enter into a new market niche – can be an invaluable asset to a small business owner. We have talked relentlessly about the importance of mobile marketing and the acceptance that websites and a presence on the Internet are no longer optional strategies. The business …

The Power Of Word Of Mouth

In any client-based business, reputation is everything. The power of simple word of mouth can make or break your firm. Positive reviews not only improve customer retention but they can be also used in your marketing efforts to generate referrals and more business.