Real Time Marketing

  Let’s start by defining what real time marketing is. Simply put, real-time marketing is based on current, ‘on-the-fly’ decision making, as opposed to traditional marketing strategies that are planned out long term and mostly in advance. This strategy is based on current, up to minute assessments of events, trends and feedback. It requires branded responses that are both relevant …

Ideas to Boost Your Brand

For small business owners, creating an identifiable brand can be a challenge. But much like a fingerprint a brand is a unique, intricate identifier attached to your business only and therefore must be handled like a very valuable asset. Creating a logo and establishing a look is just the first step. Once the brand has been created, you must actively …

How to Build Your Personal Brand

Building a business brand is necessary as you develop and grow your business, but have you considered your own personal brand? It is a must in the digital world, making it imperative to ask these questions: What are you associated with? What do you stand for? What do you represent? With the answers to these questions you can build your …

Tips To Build Your Brand

Strong, consistent, well-managed brands will produce higher market values and competitive advantages for the businesses that develop them. Each time a client interacts with your brand, the experience they have plays a part in defining who you are as a company.

Extending Your Reach: eMarketing

eMarketing should form an integral part of almost any companys’ marketing strategy. It’s very useful for start-up or small businesses because it can be relatively inexpensive.

Give Your Business A Competitive Edge

It’s a fact. When competition is based on price alone, smaller companies often find themselves squeezed by high-volume, low-priced competitors. How do you, as a small or mid-size business owner, survive in such an environment?