Give your Business a Financial Facelift

  “Boiled down to the essentials, financial (or fiscal) planning is about two things – accumulating wealth and protecting it”. Don’t feel like these two simple things are happening? Then it is probably time to consider a financial facelift. Like its surgical equivalent, a financial facelift entails a quick nip and tuck procedure. The end result is a more streamlined, …

Developing Low-Cost, High-Impact Marketing Materials

Small businesses and start-ups are often faced with budgetary restrictions that can mean a constant tightening of the belt.
Most businesses cut back on marketing in times of economic stress. But the successful operators know that smart marketing is the key to bouncing back.

Getting Your Head Into The Clouds

It can be a Catch-22 on whether economic, technological and management trends are good for small business or not. They certainly require an investment in time and money to keep abreast of the never-ending developments. However, to ignore them is to provide your competitors with the opportunity to grow their businesses at your expense.

Managing Your Sales Leads

The measure of the successful pursuit of a lead is based on whether the lead, in time, turns into a sale. The key to this transition lies in both speed and perseverance. A systematic organization and management of these leads can also help secure their progress through the stages of prospect to hot lead to profitable sale.

Keep Score Of Your Finances With A Personal Balance Sheet

The recent economic downturn hit Americans’ net worth hard. “Net worth” is the value of assets (such as homes, bank accounts, and investments) minus debts (such as mortgages, loans, and credit cards). According to the Federal Reserve, Americans’ net worth hit a low of $48.3 trillion during the recent recession, but has since risen 13% to about $55 trillion.

How To Work With Vendors When Cash Is Tight

For many small businesses, maintaining adequate cash flow can seem almost impossible. Customers are tightening their belts, lending institutions are rethinking their credit terms, and suppliers are struggling to maintain their own vendor relationships.

Putting Together A Pricing Strategy

For many small businesses pricing products and services is more a matter of guesswork than logic. Mindful of competitor pricing, they make the mistake of simply undercutting to win business rather than carefully working out the price they need to charge.