Avoiding Appointment Disappointment

Lemons into lemonade! Isn’t that what they say? In sales, this can seem almost impossible when the crushing disappointment of a meeting-gone-bad seems too heavy to handle. Going into appointments well equipped with a few tips can help avoid these negative outcomes. Take a few tips from some sales superstars: 1. You are never as prepared as you think. Always …

Taking Control of Your Supply Chain

  Second only to labor costs, supply chain management can eat up a hearty chunk of your operating expense budget. The process of negotiating with suppliers can also take up a hefty amount of another valuable resource: time. Don’t let your supply chain manage your time and money. Take back control! It is no surprise that businesses in control of …

6 Sales Tips to Boost Your Confidence

  It’s official! Working in sales may be one of the toughest gigs around. The constant up and down roller coaster ride can be stressful and challenging, and puts a strain on resources and motivation. Keep confidence up by remembering these 6 key points: 1. Confidence is a state of mind. Belief in your abilities is one of your strongest …

Protecting Your Cash Flow

Cash flow refers to the balance available after allowing for all receipts and payments from your business. This includes, but is not limited to, rent, payroll, taxes, supplier invoices, loan payments, and asset purchases – the lot. Most of us know that managing and protecting cash flow as a small business owner is pivotal to long-term success. The inability to …

Auto Focus Fall 2014

Here’s a brief glance at what you’ll find in the Fall issue… Pumping up profitability Dealerships can sell truckloads of vehicles and still run into problems if owners lose sight of the bottom line — the overall profitability of the sales they’re making. This article discusses a number of ways to boost profitability, including moves related to managing inventory, choosing …

The Guide to Selling Online

Website built? Check. Social Media campaigns launched? Check. Marketing online? Check. So now what? Perhaps it’s time to take the next step, and begin selling online! Step 1: Be prepared. You need to select ecommerce software or a service to run your site. When considering your options, ask yourself, do you have the technical know-how to manage on your own? …

What Makes Your Business A Great Place to Work?

As with every other aspect of small business management, you want your business to be the best it can be in your field. Is your business currently a great place to work? Let’s explore how you can get there – it may not be perfect – but it can still be a great workplace environment! Step one – building a …

How to Build Your Personal Brand

Building a business brand is necessary as you develop and grow your business, but have you considered your own personal brand? It is a must in the digital world, making it imperative to ask these questions: What are you associated with? What do you stand for? What do you represent? With the answers to these questions you can build your …

The Cheapest Way Is Not Always the Best Way

Ask yourself this question: Would you be cheap when considering doctors to perform your open heart surgery? Never! And for exactly the same reason this is the thinking that should apply to small business growth. Much like that failing heart, a small business will not survive if low cost is always the priority when it comes to decision making. Being …

Multi-Channel Marketing

According to data collected last year, 72% of consumers prefer businesses to employ a multi-channel marketing approach. So what does this mean, exactly? Simply put, multi-channel marketing means sharing your message across a variety of outlets, both on and offline. Think radio, TV, social media, print and mobile. As consumers themselves typically use a minimum of two channels, they expect …