How to Avoid Financial Pitfalls

    Creativity, determination and perseverance are some of the top qualities successful business owners possess. One they often lack is the ability to manage the financial side of the business. More often than not, failure due to financial hardship can be traced back to the very beginning of the process. A startup costs money – lots of money – …

Tips to Become a Better Negotiator

“Negotiation means getting the best of your opponent.” –Marvin Gaye We do it all day, every day at home, at work, in our heads – negotiating is an inherent part of our lives. So who wouldn’t want to become better at such an integral skill? First off, let’s be clear. Negotiation does not equal confrontation. Many people prefer to avoid …

Cracking the Code – How SEO Can Boost Your Business

With the global understanding that web-presence is no longer optional, small businesses everywhere are left to, once again, compete with the big boys and tackle the immense task of boosting search engine rankings. Despite what feels like monumental efforts, are you still falling short of that number 1 Google ranking? We can help… As many experts point out, this saturation …

Finding Your Perfect Client – Creating a Client Profile

How would you like to know EXACTLY what to say in your marketing messaging? To know EXACTLY what brand identity you need? That’s right, you are getting the point – being EXACT is the key to drawing in the perfect client. How can you be more exact? Create a client profile, of course! Before you begin the search, set up …

5 Things That Keep Business Owners Up At Night

    Sleepless nights are no stranger to the small business owner. There are some common issues that keep business owners up at night and we hope to provide some simple solutions to help put those issues to bed, so you can rest easy! 1. Overwhelming Workload Lying down to rest can often be tough, especially when your brain is …

Getting the Most Out Of Your Work Day

So much to do, so little time…sound familiar? If you own a small business, then of course it does! The constraints of time will always feel like a ball and chain, dragging even the most hardworking entrepreneur along with it. What to do? Start on a daily basis, attempting the (seemingly) daunting task of time management. First things first – …

Ideas to Boost Your Brand

For small business owners, creating an identifiable brand can be a challenge. But much like a fingerprint a brand is a unique, intricate identifier attached to your business only and therefore must be handled like a very valuable asset. Creating a logo and establishing a look is just the first step. Once the brand has been created, you must actively …

Sell. Sell. Sell…

When it comes to sales, achieving results is the goal, and when we fall short, the problem often lies in the initial strategy, or lack thereof. Effective selling comes down to one thing – a distinct, solid and foolproof sales strategy. So what exactly is that, you ask? A sales strategy consists of a plan that positions a company’s brand …

Things to Consider When Taking Your Business to the Next Level

Stuck in a rut, feeling burnt out, lacking motivation? These may be early signs that it’s time to take things up a notch. Accepting these symptoms as the norm can mean falling behind and is a risk most small business owners cannot afford to take in a saturated and hypercompetitive market. There are many strategies that have proven effective when …

Strategy – The Key to Your Success

  Endeavoring to succeed in a small business is much like taking on a massive road trip. Having a map (in our case, a business plan) is a must. It will provide a route and will offer a big-picture view at where you want to go and how you will get there. Along the way, you will encounter the unexpected; …