Ideas to Boost Your Brand

For small business owners, creating an identifiable brand can be a challenge. But much like a fingerprint a brand is a unique, intricate identifier attached to your business only and therefore must be handled like a very valuable asset. Creating a logo and establishing a look is just the first step. Once the brand has been created, you must actively …

Sell. Sell. Sell…

When it comes to sales, achieving results is the goal, and when we fall short, the problem often lies in the initial strategy, or lack thereof. Effective selling comes down to one thing – a distinct, solid and foolproof sales strategy. So what exactly is that, you ask? A sales strategy consists of a plan that positions a company’s brand …

Things to Consider When Taking Your Business to the Next Level

Stuck in a rut, feeling burnt out, lacking motivation? These may be early signs that it’s time to take things up a notch. Accepting these symptoms as the norm can mean falling behind and is a risk most small business owners cannot afford to take in a saturated and hypercompetitive market. There are many strategies that have proven effective when …

7 Signs You Are a Bad Communicator

What exactly is communication? How should it be defined? Simply put, it is the “successful sharing of ideas or feelings.” The key word here is: SUCCESSFUL. Many entrepreneurs assume they are effective communicators; but being a strong, decisive and authoritative leader, while important, has nothing to do with effective communication. In fact, people with these characteristics are often the worst …

Raising Your Prices

It’s an agonizing dilemma. The decision to raise prices and still retain clients is one that every small business owner struggles with. Truthfully, in order to stay relevant, boost revenue and keep profit margins up, raising prices is an absolute must. Employ meticulous strategic planning when the time comes to bump price points. With simple guidelines, some of the painstaking …

Strategy – The Key to Your Success

  Endeavoring to succeed in a small business is much like taking on a massive road trip. Having a map (in our case, a business plan) is a must. It will provide a route and will offer a big-picture view at where you want to go and how you will get there. Along the way, you will encounter the unexpected; …

Avoiding Appointment Disappointment

Lemons into lemonade! Isn’t that what they say? In sales, this can seem almost impossible when the crushing disappointment of a meeting-gone-bad seems too heavy to handle. Going into appointments well equipped with a few tips can help avoid these negative outcomes. Take a few tips from some sales superstars: 1. You are never as prepared as you think. Always …

Taking Control of Your Supply Chain

  Second only to labor costs, supply chain management can eat up a hearty chunk of your operating expense budget. The process of negotiating with suppliers can also take up a hefty amount of another valuable resource: time. Don’t let your supply chain manage your time and money. Take back control! It is no surprise that businesses in control of …

6 Sales Tips to Boost Your Confidence

  It’s official! Working in sales may be one of the toughest gigs around. The constant up and down roller coaster ride can be stressful and challenging, and puts a strain on resources and motivation. Keep confidence up by remembering these 6 key points: 1. Confidence is a state of mind. Belief in your abilities is one of your strongest …

Protecting Your Cash Flow

Cash flow refers to the balance available after allowing for all receipts and payments from your business. This includes, but is not limited to, rent, payroll, taxes, supplier invoices, loan payments, and asset purchases – the lot. Most of us know that managing and protecting cash flow as a small business owner is pivotal to long-term success. The inability to …