Implementing the Most Effective Social Media Marketing Techniques

  We have come a long way since the days of door-to-door marketing. Heck, we have come a long way since the golden age of radio and then television advertising! The driving force behind this constant evolution is simple: technology. Safe to say, evolving technology is not a trend. Inherently fluctuating, we must be fluid, flexible, and ready to accept …

4 Common Communication Failures (And How to Fix Them)

  Starting your business may be a one-man show, but eventually, it will be time for the on boarding of new partners, colleagues, and team members. With each new individual comes a new collaboration, and with that, perhaps new challenges in communication. Every person has their own unique method of communication. One of the most essential qualities every good business …

Step-By-Step Guide on How to Run an Effective Marketing Campaign

  Let’s clarify- with all the tongue-wagging regarding marketing best practices, what we mean to examine here is a campaign, as opposed to a strategy. Need further clarification? Marketing strategy: one instance of how you intend to promote a product, service, upgrade, etc. Marketing campaign: the overall encompassed, multi-leveled roll out intending to positively promote your business itself, as made …

The Secrets to Creating a Great Slogan/Tagline

  The slogan or tagline of your business can be viewed as the frontlines of the marketing battle—it’s the first introduction, possibly the strongest factor in whether a consumer proceeds to find out more about your business. Strapped with such an influential task, your slogan must be more than good, it must be great! Sounds like a challenge? It can …

Common Reasons Projects Fail

  There is a surprising amount of research on this topic- business owners and experts-alike have a fascination with studying their failures, and rightfully so! It’s only failure if you do not learn from the mistakes, and develop practices to prevent them in the future… First of all, goals. If you do not expertly provide your team with a carefully …

Back to Basics: How to Get Your SEO Right

    The business gurus have spoken: 2016 will be the year marketing strategies go back to basics. The trend will sweep across industries and will encourage business, both big and small, to revamp their plans: cultivating, simplifying, and strengthening. Back to basics may mean simple, but it is more complex than meets the eye, that is, if you missed …

Building a Creative Team

With technology developing at a break neck speed, we now live in a fluctuating world of evolving job titles and concepts. Building a creative team in this day and age should be simple, with so many diverse types of business models, we are no longer looking for a cookie-cutter classic business type. In order to keep up, small business owners …

Promoting Healthy Competition

  Ah, the proverbial double-edged sword that is a competitive work place! Done right, a healthy competitive nature boost productivity, motivates team members and injects energy into a project. Done wrong, competition can breed jealousy, back stabbing and a “me myself and I” mentality that can disassemble a team faster than you can say, “GO!”. For sales to soar we …