Are Employee Recognition Programs Bad for Your Business?

  So, this may sound like a contradiction, as we have in the past touted the importance of these types of programs, and we are not taking that advice back. But it is important to examine both sides of the story, and to be aware of the dangerous pitfalls that come with initiating employee rewards. In a nutshell, the concern …

6 Tips for Managing People Who Are Smarter Than You

Let’s start by defining what real time marketing is. Simply put, real-time marketing is based on current, ‘on-the-fly’ decision making, as opposed to traditional marketing strategies that are planned out long term and mostly in advance. This strategy is based on current, up to minute assessments of events, trends and feedback. It requires branded responses that are both relevant and …

Secrets to Good Copywriting

  As small business owners, you utilize copy in many different ways. Whether in advertising or marketing, on websites or blogs, in emails, newsletters or brochures, your copy is a direct reflection of you as a business. Good copy does three things:    Engages the reader, Speaks your message in an intended voice and, Provokes a call to action. Creating provocative …

5 Ways to Get the Most Out of Employee Feedback

  It is not complicated- successful small businesses breed a culture in which employees feel valued and comfortable speaking up. If they feel valued and comfortable voicing opinions, they are more likely to offer honest, useful and intelligent feedback. That being said, all feedback will not necessarily be positive feedback, though as with any customer complaint, all feedback can be …

Conquering Fear of Failure

  Truth be told- fear can be immobilizing, crushing and can impact our decision-making at every level. Remember though, fear can also be highly motivating, inspirational and completely exhilarating when overcome. Starting a small business carries fear at every step of the way- just getting the thing from conceptual to actualization can be mortifying. Fears are simple obstacles yet to …

Is Thank you, Thanks Enough – Customer Rewards

  In many ways, yes, a simple and genuine thank you can do the trick. But in what is being referred to as “The Thank You Economy”, experts are claiming that the power of a significant (and consistent) thank you can make or break a business. In this case, it is authenticity that really makes the difference. It is easy …

Monitoring Online Mentions

  You’ve just launched online – a major undertaking – a new website, revamped social media, updated, content-driven platforms in a shiny and gloriously expensive package. Now you have to invest in monitoring what’s being said about it all? Why, you ask? It takes time, effort and an elaborate strategy to build a solid company reputation but everything you’ve worked …