Back to Basics: How to Get Your SEO Right

    The business gurus have spoken: 2016 will be the year marketing strategies go back to basics. The trend will sweep across industries and will encourage business, both big and small, to revamp their plans: cultivating, simplifying, and strengthening. Back to basics may mean simple, but it is more complex than meets the eye, that is, if you missed …

Building a Creative Team

With technology developing at a break neck speed, we now live in a fluctuating world of evolving job titles and concepts. Building a creative team in this day and age should be simple, with so many diverse types of business models, we are no longer looking for a cookie-cutter classic business type. In order to keep up, small business owners …

Promoting Healthy Competition

  Ah, the proverbial double-edged sword that is a competitive work place! Done right, a healthy competitive nature boost productivity, motivates team members and injects energy into a project. Done wrong, competition can breed jealousy, back stabbing and a “me myself and I” mentality that can disassemble a team faster than you can say, “GO!”. For sales to soar we …

Top 5 Reasons You Should Not Be Afraid of the Cloud

  Progress and change are inevitable, and when it comes to small businesses and the dreaded cloud, the time for change has arrived! Experts are now saying that past 2015, those who still fear the cloud are falling swiftly behind the times and will consequently start the slippery slope towards insignificance. Ouch, experts! Some of us are still wary (for …

Conquering Fear of Failure

  Truth be told- fear can be immobilizing, crushing and can impact our decision-making at every level. Remember though, fear can also be highly motivating, inspirational and completely exhilarating when overcome. Starting a small business carries fear at every step of the way- just getting the thing from conceptual to actualization can be mortifying. Fears are simple obstacles yet to …