Step-By-Step Guide on How to Run an Effective Marketing Campaign

  Let’s clarify- with all the tongue-wagging regarding marketing best practices, what we mean to examine here is a campaign, as opposed to a strategy. Need further clarification? Marketing strategy: one instance of how you intend to promote a product, service, upgrade, etc. Marketing campaign: the overall encompassed, multi-leveled roll out intending to positively promote your business itself, as made …

Using Technology to Build a Great Loyalty Scheme

The key to loyalty is using digital technology to burrow into customers’ histories to ‘Surprise and Delight’ them” Hmm, are we encouraging stalking, you ask? YES! Stalk away! The more you know about your client, prospect, or audience, the more you can tailor your message, product or service to suit their needs. Isn’t that what these sales are about? Identifying …

Basic Market Research Can Be A Valuable Business Tool

Whether you’re developing a business from scratch or expanding your existing product line, it’s vital to understand your market — your target customers, your competition, and the environment in which your company operates.

Reducing Marketing Costs While Gaining Exposure

For many business owners it can be a difficult exercise to identify the most effective marketing strategies that gains exposure while minimizing the required investment.