Finding Your Perfect Client – Creating a Client Profile

How would you like to know EXACTLY what to say in your marketing messaging? To know EXACTLY what brand identity you need? That’s right, you are getting the point – being EXACT is the key to drawing in the perfect client. How can you be more exact? Create a client profile, of course! Before you begin the search, set up …

How to Build a “Client Journey Map”

So what the heck is a client journey map? It is a way of documenting the total client experience across all contact points of your business on their path to a sale. How are clients interacting with you and where are the gaps? Analyzing your business in this way is important because it helps you improve your client’s experience by …

Reactivating Lost Customers

Save time, money and energy easily by choosing to put your focus towards reactivating old customers instead of rushing full-speed ahead into a brand new marketing campaign.