Marketing- again? Harping away at the concept is just not enough for some people. Change is big, scary and time consuming. What small business owner has the time or energy for that?
There is a heated debate regarding the merits of writing a detailed business plan. The gist of the debate is whether or not there is a benefit (financial and overall) to writing a detailed business plan, or whether this has become a dated concept and a fledgling business can thrive without one.