Multi-Channel Marketing

According to data collected last year, 72% of consumers prefer businesses to employ a multi-channel marketing approach. So what does this mean, exactly? Simply put, multi-channel marketing means sharing your message across a variety of outlets, both on and offline. Think radio, TV, social media, print and mobile. As consumers themselves typically use a minimum of two channels, they expect …

Customer Centricity In Small Business

The current hot topic of debate in the world of small business is: does being customer centric play a role in success? Can great customer service alone do the job? Can being customer centric be detrimental?

Answer Four Questions Before Refinancing A Mortgage

“Interest rates hit historic lows!” “Refinance Now!” “No-cost refinancing!” These advertisements urge consumers to capitalize on mortgage interest rates that have declined significantly over the past two decades.