Secrets to Keep Your Business Looking Good

Just as business health should never be neglected, it is equally important to present a tight, clean and stream-lined look to your customers. We tend to be attracted to order and cleanliness, and will usually choose the business that seems to have it together on the outside, regardless of their internal situation. Presenting a well-cultivated persona, both online and in …

Keeping Track of Your Business

While bringing in new clients, developing marketing strategies and managing accounts are all sound and necessary practices for a small business, they do not, in themselves, ensure the overall health of your business. Monitoring progress throughout your business is like attaching a pace-maker. It aims to provide a steady and rhythmic pace for the business to follow in order to …

Using Webinars to Promote Your Business

No matter how quick the pace, it seems keeping up with technological changes is one of the greatest challenges we face! Just as we get comfortable with one form, a new slew comes to town. It’s not essential to be an early adopter. The key is to select the tried and true methods that best fits with your business’s goals. …

Many Hands Make Light Work – The Value of Mentoring

Small business owners run a perpetual to-do list, constantly checking things off and adding more just as fast. In doing what needs to be done in order to keep the business afloat, self-development and improvement can be overlooked. Choosing a mentor is the best way to ensure that you continue to grow, learn and progress along with your business. The …

Global Markets and Business Etiquette

It can already be daunting to travel to another culture, let alone feel the additional pressure of trying not to insult your international business partners! Lucky for all of us, the most basic of business etiquette, no matter what continent you are on, are based on concepts rooted in simple common sense. Essentially, you can follow some simple rules to …

Workplace Bullies and How to Deal With Them

Times are a-changing. And rather than being a mere hindrance to running a successful business, unaddressed workplace bullying can be a real detriment to the entire team, pulling down morale and generally leaching negativity into the mix, not to mention the possibility of being a cause of litigation. “Workplace bullying refers to any repeated, intentional behavior directed at an employee …

Beef Up Your Bottom Line

In the busy day-to-day operations of running a small business, actively working to boost profits can take a back seat to other management functions. Crunching numbers to make payroll, clear accounts and stay on top of the line is hard enough! But ignoring the importance of the bottom line is perilous to a small business. Commit to investing in beefing …

6 Strategies to Reach Your Goals

Setting goals is the best way to ensure progress, stick to deadlines and ultimately, to tangibly quantify success. But it is important to take on strategic methods when setting goals, and to stick to SMART goal planning. What are SMART goals? They are Specific, Measurable, Attainable, Relevant, and Time-bound. Each time you lay out a goal, evaluate it for these …

5 Website Mistakes Small Businesses Should Avoid

“Your website is your opportunity to showcase the value of working with your business, as an employee or as a customer. It also allows for you to project your product offerings and messaging exactly as you wish them to be seen.” Eek, sounds important! It is important, and it’s worth the investment to build up a website that represents your …

Ways to Use Google to Build Business

Want to find out what the biggest sea mammal is? Google it, they say. The notorious go-to for seekers of information, gleaned through the vast world of online information, Google is a household name. But how much do you know about their small business support systems? Recently Google hosted “Get Your Business Online Week” (just Google it), aimed at encouraging …