Is Thank you, Thanks Enough – Customer Rewards

  In many ways, yes, a simple and genuine thank you can do the trick. But in what is being referred to as “The Thank You Economy”, experts are claiming that the power of a significant (and consistent) thank you can make or break a business. In this case, it is authenticity that really makes the difference. It is easy …

Tips to Become a Better Negotiator

“Negotiation means getting the best of your opponent.” –Marvin Gaye We do it all day, every day at home, at work, in our heads – negotiating is an inherent part of our lives. So who wouldn’t want to become better at such an integral skill? First off, let’s be clear. Negotiation does not equal confrontation. Many people prefer to avoid …

Cracking the Code – How SEO Can Boost Your Business

With the global understanding that web-presence is no longer optional, small businesses everywhere are left to, once again, compete with the big boys and tackle the immense task of boosting search engine rankings. Despite what feels like monumental efforts, are you still falling short of that number 1 Google ranking? We can help… As many experts point out, this saturation …

Finding Your Perfect Client – Creating a Client Profile

How would you like to know EXACTLY what to say in your marketing messaging? To know EXACTLY what brand identity you need? That’s right, you are getting the point – being EXACT is the key to drawing in the perfect client. How can you be more exact? Create a client profile, of course! Before you begin the search, set up …

7 Signs You Are a Bad Communicator

What exactly is communication? How should it be defined? Simply put, it is the “successful sharing of ideas or feelings.” The key word here is: SUCCESSFUL. Many entrepreneurs assume they are effective communicators; but being a strong, decisive and authoritative leader, while important, has nothing to do with effective communication. In fact, people with these characteristics are often the worst …

Know Your Enemies – Taking On Your Competitors

While we are not encouraging you to take up espionage as a new hobby; taking an active role in knowing your competition is vital. Knowing your enemy (the competition) is one of the strongest ways to ensure that your business flourishes in a saturated market. Knowledge is half of the battle – being aware of your competitors’ price points, package …

Strategy – The Key to Your Success

  Endeavoring to succeed in a small business is much like taking on a massive road trip. Having a map (in our case, a business plan) is a must. It will provide a route and will offer a big-picture view at where you want to go and how you will get there. Along the way, you will encounter the unexpected; …

Avoiding Appointment Disappointment

Lemons into lemonade! Isn’t that what they say? In sales, this can seem almost impossible when the crushing disappointment of a meeting-gone-bad seems too heavy to handle. Going into appointments well equipped with a few tips can help avoid these negative outcomes. Take a few tips from some sales superstars: 1. You are never as prepared as you think. Always …

Taking Control of Your Supply Chain

  Second only to labor costs, supply chain management can eat up a hearty chunk of your operating expense budget. The process of negotiating with suppliers can also take up a hefty amount of another valuable resource: time. Don’t let your supply chain manage your time and money. Take back control! It is no surprise that businesses in control of …

Protecting Your Cash Flow

Cash flow refers to the balance available after allowing for all receipts and payments from your business. This includes, but is not limited to, rent, payroll, taxes, supplier invoices, loan payments, and asset purchases – the lot. Most of us know that managing and protecting cash flow as a small business owner is pivotal to long-term success. The inability to …