Auto Focus Fall 2014

Here’s a brief glance at what you’ll find in the Fall issue… Pumping up profitability Dealerships can sell truckloads of vehicles and still run into problems if owners lose sight of the bottom line — the overall profitability of the sales they’re making. This article discusses a number of ways to boost profitability, including moves related to managing inventory, choosing …

The Guide to Selling Online

Website built? Check. Social Media campaigns launched? Check. Marketing online? Check. So now what? Perhaps it’s time to take the next step, and begin selling online! Step 1: Be prepared. You need to select ecommerce software or a service to run your site. When considering your options, ask yourself, do you have the technical know-how to manage on your own? …

What Makes Your Business A Great Place to Work?

As with every other aspect of small business management, you want your business to be the best it can be in your field. Is your business currently a great place to work? Let’s explore how you can get there – it may not be perfect – but it can still be a great workplace environment! Step one – building a …

How to Build Your Personal Brand

Building a business brand is necessary as you develop and grow your business, but have you considered your own personal brand? It is a must in the digital world, making it imperative to ask these questions: What are you associated with? What do you stand for? What do you represent? With the answers to these questions you can build your …

The Cheapest Way Is Not Always the Best Way

Ask yourself this question: Would you be cheap when considering doctors to perform your open heart surgery? Never! And for exactly the same reason this is the thinking that should apply to small business growth. Much like that failing heart, a small business will not survive if low cost is always the priority when it comes to decision making. Being …

Multi-Channel Marketing

According to data collected last year, 72% of consumers prefer businesses to employ a multi-channel marketing approach. So what does this mean, exactly? Simply put, multi-channel marketing means sharing your message across a variety of outlets, both on and offline. Think radio, TV, social media, print and mobile. As consumers themselves typically use a minimum of two channels, they expect …

Using Technology to Build a Great Loyalty Scheme

The key to loyalty is using digital technology to burrow into customers’ histories to ‘Surprise and Delight’ them” Hmm, are we encouraging stalking, you ask? YES! Stalk away! The more you know about your client, prospect, or audience, the more you can tailor your message, product or service to suit their needs. Isn’t that what these sales are about? Identifying …

4 Steps to Writing a Great eBook

We are all coming to terms with the hype on in-depth content and the importance it holds in driving your business’ web reputation. A useful way of achieving this is by way of the eBook. The perceived complications and expense of publishing hard copy has practically made this traditional medium obsolete. Today it has never been easier to wax philosophical …

Secrets to Keep Your Business Looking Good

Just as business health should never be neglected, it is equally important to present a tight, clean and stream-lined look to your customers. We tend to be attracted to order and cleanliness, and will usually choose the business that seems to have it together on the outside, regardless of their internal situation. Presenting a well-cultivated persona, both online and in …

Keeping Track of Your Business

While bringing in new clients, developing marketing strategies and managing accounts are all sound and necessary practices for a small business, they do not, in themselves, ensure the overall health of your business. Monitoring progress throughout your business is like attaching a pace-maker. It aims to provide a steady and rhythmic pace for the business to follow in order to …