Secrets to Success – The Five P’s

  A lot of businesses position their marketing around what is known as the “Four P’s”: product, price, positioning and promotion. While sound advice, this strategy is missing a fifth, and vital, element: people! Without a direct focus on all FIVE of these areas, any business, even with a foolproof idea, can struggle. Let’s simplify this strategy, starting with the …

How To Build Business Credit

Unfortunately, today’s economic climate has made many financial institutions wary about extending credit to small companies. And with business revenues faltering because of declining demand, even well-established companies have found it difficult to obtain loans.