Starting a blog, whatever the reason – to boost sales, connect with customers or enter into a new market niche – can be an invaluable asset to a small business owner. We have talked relentlessly about the importance of mobile marketing and the acceptance that websites and a presence on the Internet are no longer optional strategies. The business …
The harsh truth about client behavior is that when dissatisfied, they are more likely to simply take their business elsewhere than make a formal complaint.
The sales cycle, the process from initial client contact to final settlement of the account, has a deep impact on the success of your small business. Small businesses often underestimate the complex aspects of this cycle- the very cycle that converts your hard work into success.
It might be part of your marketing strategy to offer free services, discounts and other ploys that are aimed at building a client base. These strategies are often time-consuming and with little tangible profit.
We often consider the end goal of our working lives to be about making money. After all, money is necessary to improve our quality of life and take care of families and ourselves. But studies repeatedly demonstrate that monetary gain is only a small part of what it means to have a quality work life.
“In the middle of difficulty, lies opportunity” – Albert Einstein
These words have huge relevance when it comes to small business development. Businesses face many challenges – the trick is how you choose to turn each challenge into an opportunity.
In many small firms the Policies and Procedures (PP) manual functions as the strategic link between the business’ vision and its day-to-day activities. This document will construct and define roles and responsibilities while allowing operations to proceed at their smoothest.
Everywhere we look; it appears that the most conventional ideas of a leader are shifting. In small businesses we are now seeing a very different model of leadership flourish.
A survey of 440 midsize and large businesses conducted by Towers Watson says the cost of health care will likely increase 5.9% in 2012. Next year the increase will be somewhat lower at 5.3%.
Strong, consistent, well-managed brands will produce higher market values and competitive advantages for the businesses that develop them. Each time a client interacts with your brand, the experience they have plays a part in defining who you are as a company.