5 Website Mistakes Small Businesses Should Avoid

“Your website is your opportunity to showcase the value of working with your business, as an employee or as a customer. It also allows for you to project your product offerings and messaging exactly as you wish them to be seen.” Eek, sounds important! It is important, and it’s worth the investment to build up a website that represents your …

Leadership Styles – How to Make the Most of Them

Being an effective operations manager does not always translate into being a great leader, a common misconception in small business management. Leadership is about creating and communicating a vision, inspiring others, teaching others and promoting a positive business model. Operational details are one thing; human nature is a whole different ball game. A great boss inherently represents both sides of …

Recognizing an Opportunity

The saying “timing is everything” could not be more apt than when it comes to small business management. Timing and opportunity are often what segregate successful businesses from those that flounder. A true entrepreneurial spirit is rooted in this belief. “Stay active in the industry and up-to-date with the technology.” Opportunity does not come dressed in a pretty package with …

Testimonials and Referrals – The Value of a Positive Endorsement

Recommendations and positive feedback from trusted sources are some of the most powerful tools when it comes to growing a successful business. Would you buy a new car without doing the research and reading the customer reviews? Probably not. Chances are, your clients follow the same principles. Referrals and testimonials can also be looked at as hot leads. The groundwork …

IRS Issues Rules On Recognizing Same-Sex Marriages

Married same-sex couples will be treated for federal tax purposes just like opposite-sex couples, according to a recent IRS announcement. Same-sex couples who were married in a jurisdiction, domestic or foreign, that recognized their marriage as legal will be treated as married for federal tax purposes even if they live in a state that does not recognize same-sex marriages as …

Secrets to Success – The Five P’s

  A lot of businesses position their marketing around what is known as the “Four P’s”: product, price, positioning and promotion. While sound advice, this strategy is missing a fifth, and vital, element: people! Without a direct focus on all FIVE of these areas, any business, even with a foolproof idea, can struggle. Let’s simplify this strategy, starting with the …

Noncash Charitable Donations Have Special Rules

In the quiet months before the conventional season of festivities and gift exchanges begins, you might not be thinking about charitable contributions.