How to Build a “Client Journey Map”

So what the heck is a client journey map? It is a way of documenting the total client experience across all contact points of your business on their path to a sale. How are clients interacting with you and where are the gaps? Analyzing your business in this way is important because it helps you improve your client’s experience by …

Don’t Be Everything To Everyone

In order to thrive it is not enough to survive but grow. But a growth strategy doesn’t necessarily have to be a high risk strategy. Too many firm owners embark on an unnecessarily dangerous journey by trying to be everything to everyone.