eMarketing should form an integral part of almost any companys’ marketing strategy. It’s very useful for start-up or small businesses because it can be relatively inexpensive.
The measure of the successful pursuit of a lead is based on whether the lead, in time, turns into a sale. The key to this transition lies in both speed and perseverance. A systematic organization and management of these leads can also help secure their progress through the stages of prospect to hot lead to profitable sale.