Tips to Become a Better Negotiator

“Negotiation means getting the best of your opponent.” –Marvin Gaye We do it all day, every day at home, at work, in our heads – negotiating is an inherent part of our lives. So who wouldn’t want to become better at such an integral skill? First off, let’s be clear. Negotiation does not equal confrontation. Many people prefer to avoid …

Cracking the Code – How SEO Can Boost Your Business

With the global understanding that web-presence is no longer optional, small businesses everywhere are left to, once again, compete with the big boys and tackle the immense task of boosting search engine rankings. Despite what feels like monumental efforts, are you still falling short of that number 1 Google ranking? We can help… As many experts point out, this saturation …

Finding Your Perfect Client – Creating a Client Profile

How would you like to know EXACTLY what to say in your marketing messaging? To know EXACTLY what brand identity you need? That’s right, you are getting the point – being EXACT is the key to drawing in the perfect client. How can you be more exact? Create a client profile, of course! Before you begin the search, set up …

Getting the Most Out Of Your Work Day

So much to do, so little time…sound familiar? If you own a small business, then of course it does! The constraints of time will always feel like a ball and chain, dragging even the most hardworking entrepreneur along with it. What to do? Start on a daily basis, attempting the (seemingly) daunting task of time management. First things first – …

Ideas to Boost Your Brand

For small business owners, creating an identifiable brand can be a challenge. But much like a fingerprint a brand is a unique, intricate identifier attached to your business only and therefore must be handled like a very valuable asset. Creating a logo and establishing a look is just the first step. Once the brand has been created, you must actively …

Avoiding Appointment Disappointment

Lemons into lemonade! Isn’t that what they say? In sales, this can seem almost impossible when the crushing disappointment of a meeting-gone-bad seems too heavy to handle. Going into appointments well equipped with a few tips can help avoid these negative outcomes. Take a few tips from some sales superstars: 1. You are never as prepared as you think. Always …

Taking Control of Your Supply Chain

  Second only to labor costs, supply chain management can eat up a hearty chunk of your operating expense budget. The process of negotiating with suppliers can also take up a hefty amount of another valuable resource: time. Don’t let your supply chain manage your time and money. Take back control! It is no surprise that businesses in control of …

The Guide to Selling Online

Website built? Check. Social Media campaigns launched? Check. Marketing online? Check. So now what? Perhaps it’s time to take the next step, and begin selling online! Step 1: Be prepared. You need to select ecommerce software or a service to run your site. When considering your options, ask yourself, do you have the technical know-how to manage on your own? …

Multi-Channel Marketing

According to data collected last year, 72% of consumers prefer businesses to employ a multi-channel marketing approach. So what does this mean, exactly? Simply put, multi-channel marketing means sharing your message across a variety of outlets, both on and offline. Think radio, TV, social media, print and mobile. As consumers themselves typically use a minimum of two channels, they expect …

4 Steps to Writing a Great eBook

We are all coming to terms with the hype on in-depth content and the importance it holds in driving your business’ web reputation. A useful way of achieving this is by way of the eBook. The perceived complications and expense of publishing hard copy has practically made this traditional medium obsolete. Today it has never been easier to wax philosophical …