The Top Business Trends in 2017 that Spells Success

  Whether or not the end of the calendar year reflects the close of your fiscal year, December is still a great time to take a look at the past year, and prepare yourself for the year to come. Looking into the future trends to give you a leg up moving into January. Be prepared to discuss the trends, how …

Implementing the Most Effective Social Media Marketing Techniques

  We have come a long way since the days of door-to-door marketing. Heck, we have come a long way since the golden age of radio and then television advertising! The driving force behind this constant evolution is simple: technology. Safe to say, evolving technology is not a trend. Inherently fluctuating, we must be fluid, flexible, and ready to accept …

Step-By-Step Guide on How to Run an Effective Marketing Campaign

  Let’s clarify- with all the tongue-wagging regarding marketing best practices, what we mean to examine here is a campaign, as opposed to a strategy. Need further clarification? Marketing strategy: one instance of how you intend to promote a product, service, upgrade, etc. Marketing campaign: the overall encompassed, multi-leveled roll out intending to positively promote your business itself, as made …

6 Tips for Managing People Who Are Smarter Than You

Let’s start by defining what real time marketing is. Simply put, real-time marketing is based on current, ‘on-the-fly’ decision making, as opposed to traditional marketing strategies that are planned out long term and mostly in advance. This strategy is based on current, up to minute assessments of events, trends and feedback. It requires branded responses that are both relevant and …

The Secrets to Creating a Great Slogan/Tagline

  The slogan or tagline of your business can be viewed as the frontlines of the marketing battle—it’s the first introduction, possibly the strongest factor in whether a consumer proceeds to find out more about your business. Strapped with such an influential task, your slogan must be more than good, it must be great! Sounds like a challenge? It can …

Back to Basics: How to Get Your SEO Right

    The business gurus have spoken: 2016 will be the year marketing strategies go back to basics. The trend will sweep across industries and will encourage business, both big and small, to revamp their plans: cultivating, simplifying, and strengthening. Back to basics may mean simple, but it is more complex than meets the eye, that is, if you missed …

Building a Creative Team

With technology developing at a break neck speed, we now live in a fluctuating world of evolving job titles and concepts. Building a creative team in this day and age should be simple, with so many diverse types of business models, we are no longer looking for a cookie-cutter classic business type. In order to keep up, small business owners …

Real Time Marketing

  Let’s start by defining what real time marketing is. Simply put, real-time marketing is based on current, ‘on-the-fly’ decision making, as opposed to traditional marketing strategies that are planned out long term and mostly in advance. This strategy is based on current, up to minute assessments of events, trends and feedback. It requires branded responses that are both relevant …

Secrets to Good Copywriting

  As small business owners, you utilize copy in many different ways. Whether in advertising or marketing, on websites or blogs, in emails, newsletters or brochures, your copy is a direct reflection of you as a business. Good copy does three things:    Engages the reader, Speaks your message in an intended voice and, Provokes a call to action. Creating provocative …