4 Common Communication Failures (And How to Fix Them)

  Starting your business may be a one-man show, but eventually, it will be time for the on boarding of new partners, colleagues, and team members. With each new individual comes a new collaboration, and with that, perhaps new challenges in communication. Every person has their own unique method of communication. One of the most essential qualities every good business …

Why Auto Dealers Should Outsource Bank Reconciliations

By: Jim Rice, Managing Director of Supporting Strategies It was an expensive lesson for California auto dealer Danny McKenna. He found that two of his most trusted employees had systematically drained $600,000 from his five dealerships. The guilty parties “had been there a long time and had earned his immense trust,” McKenna told Automotive News. “Now I don’t dog-pile all …

Step-By-Step Guide on How to Run an Effective Marketing Campaign

  Let’s clarify- with all the tongue-wagging regarding marketing best practices, what we mean to examine here is a campaign, as opposed to a strategy. Need further clarification? Marketing strategy: one instance of how you intend to promote a product, service, upgrade, etc. Marketing campaign: the overall encompassed, multi-leveled roll out intending to positively promote your business itself, as made …

Are Employee Recognition Programs Bad for Your Business?

  So, this may sound like a contradiction, as we have in the past touted the importance of these types of programs, and we are not taking that advice back. But it is important to examine both sides of the story, and to be aware of the dangerous pitfalls that come with initiating employee rewards. In a nutshell, the concern …

6 Tips for Managing People Who Are Smarter Than You

Let’s start by defining what real time marketing is. Simply put, real-time marketing is based on current, ‘on-the-fly’ decision making, as opposed to traditional marketing strategies that are planned out long term and mostly in advance. This strategy is based on current, up to minute assessments of events, trends and feedback. It requires branded responses that are both relevant and …

The Secrets to Creating a Great Slogan/Tagline

  The slogan or tagline of your business can be viewed as the frontlines of the marketing battle—it’s the first introduction, possibly the strongest factor in whether a consumer proceeds to find out more about your business. Strapped with such an influential task, your slogan must be more than good, it must be great! Sounds like a challenge? It can …

Common Reasons Projects Fail

  There is a surprising amount of research on this topic- business owners and experts-alike have a fascination with studying their failures, and rightfully so! It’s only failure if you do not learn from the mistakes, and develop practices to prevent them in the future… First of all, goals. If you do not expertly provide your team with a carefully …

Back to Basics: How to Get Your SEO Right

    The business gurus have spoken: 2016 will be the year marketing strategies go back to basics. The trend will sweep across industries and will encourage business, both big and small, to revamp their plans: cultivating, simplifying, and strengthening. Back to basics may mean simple, but it is more complex than meets the eye, that is, if you missed …