6 Sales Tips to Boost Your Confidence

  It’s official! Working in sales may be one of the toughest gigs around. The constant up and down roller coaster ride can be stressful and challenging, and puts a strain on resources and motivation. Keep confidence up by remembering these 6 key points: 1. Confidence is a state of mind. Belief in your abilities is one of your strongest …

Auto Focus Fall 2014

Here’s a brief glance at what you’ll find in the Fall issue… Pumping up profitability Dealerships can sell truckloads of vehicles and still run into problems if owners lose sight of the bottom line — the overall profitability of the sales they’re making. This article discusses a number of ways to boost profitability, including moves related to managing inventory, choosing …

4 Steps to Writing a Great eBook

We are all coming to terms with the hype on in-depth content and the importance it holds in driving your business’ web reputation. A useful way of achieving this is by way of the eBook. The perceived complications and expense of publishing hard copy has practically made this traditional medium obsolete. Today it has never been easier to wax philosophical …

Secrets to Keep Your Business Looking Good

Just as business health should never be neglected, it is equally important to present a tight, clean and stream-lined look to your customers. We tend to be attracted to order and cleanliness, and will usually choose the business that seems to have it together on the outside, regardless of their internal situation. Presenting a well-cultivated persona, both online and in …

Keeping Track of Your Business

While bringing in new clients, developing marketing strategies and managing accounts are all sound and necessary practices for a small business, they do not, in themselves, ensure the overall health of your business. Monitoring progress throughout your business is like attaching a pace-maker. It aims to provide a steady and rhythmic pace for the business to follow in order to …

How to Build a “Client Journey Map”

So what the heck is a client journey map? It is a way of documenting the total client experience across all contact points of your business on their path to a sale. How are clients interacting with you and where are the gaps? Analyzing your business in this way is important because it helps you improve your client’s experience by …

Using Webinars to Promote Your Business

No matter how quick the pace, it seems keeping up with technological changes is one of the greatest challenges we face! Just as we get comfortable with one form, a new slew comes to town. It’s not essential to be an early adopter. The key is to select the tried and true methods that best fits with your business’s goals. …

Take Back Your Time by Building a Great Team

Embarking on the journey as a small business owner may often feel like a one-person job. By building the best team possible, you may start to alleviate that stress and free up some valuable time. Building the team can feel a bit like a game of Tetris- the key is to find how they all fit together to build the …

Who is Influencing Your Customers? – How to Listen on Social Media

We’ve heard it before – listening and hearing are two very different things. If you are one of the growing number of businesses that are utilizing the advantages of social media, you should appreciate that it is vital to listen to your customers, actively hear what they are saying and then act upon it. Without any one of these three …

Many Hands Make Light Work – The Value of Mentoring

Small business owners run a perpetual to-do list, constantly checking things off and adding more just as fast. In doing what needs to be done in order to keep the business afloat, self-development and improvement can be overlooked. Choosing a mentor is the best way to ensure that you continue to grow, learn and progress along with your business. The …