6 Sales Tips to Boost Your Confidence

  It’s official! Working in sales may be one of the toughest gigs around. The constant up and down roller coaster ride can be stressful and challenging, and puts a strain on resources and motivation. Keep confidence up by remembering these 6 key points: 1. Confidence is a state of mind. Belief in your abilities is one of your strongest …

Testimonials and Referrals – The Value of a Positive Endorsement

Recommendations and positive feedback from trusted sources are some of the most powerful tools when it comes to growing a successful business. Would you buy a new car without doing the research and reading the customer reviews? Probably not. Chances are, your clients follow the same principles. Referrals and testimonials can also be looked at as hot leads. The groundwork …

The Power Of Word Of Mouth

In any client-based business, reputation is everything. The power of simple word of mouth can make or break your firm. Positive reviews not only improve customer retention but they can be also used in your marketing efforts to generate referrals and more business.

Tips For Recruitment

As one expert puts it, “Gone are the days of simply putting out a ‘Hiring’ sign”. Competition for the right person and the right skill sets can prove a difficult task with disappointing results.

Reducing Marketing Costs While Gaining Exposure

For many business owners it can be a difficult exercise to identify the most effective marketing strategies that gains exposure while minimizing the required investment.

Expand Your Client Base

If you want to expand your client base, a good place to start is by asking yourself if your marketing is clear, sound and persuasive. Does your marketing convince skeptical clients that your service is the one for the job? If not, it may not be working to your advantage.