Testimonials and Referrals – The Value of a Positive Endorsement

Recommendations and positive feedback from trusted sources are some of the most powerful tools when it comes to growing a successful business. Would you buy a new car without doing the research and reading the customer reviews? Probably not. Chances are, your clients follow the same principles. Referrals and testimonials can also be looked at as hot leads. The groundwork …

Tips To Build Your Brand

Strong, consistent, well-managed brands will produce higher market values and competitive advantages for the businesses that develop them. Each time a client interacts with your brand, the experience they have plays a part in defining who you are as a company.

Watch Out For Scams When Selling Your Business

You’ve spent years developing your business, building its value, enhancing its reputation. Now you’re ready to move on. You place a “Business for Sale” advertisement in the Internet classifieds, and the next day an eager — overly eager — buyer approaches you with a deal that seems too good to be true.

Webinar: Top 5 Reasons Customers Choose Y-O-U!

Date: 2011-07-20 Time: 01:00PM EDT – 02:00PM EDT Location: Webinar The customer’s perception is reality, and their satisfaction is vital to the success of your business. This webinar will focus on the 5-phase experience as to why a customer elects to do business with you or your competitor.