Top 5 Reasons You Should Not Be Afraid of the Cloud

  Progress and change are inevitable, and when it comes to small businesses and the dreaded cloud, the time for change has arrived! Experts are now saying that past 2015, those who still fear the cloud are falling swiftly behind the times and will consequently start the slippery slope towards insignificance. Ouch, experts! Some of us are still wary (for …

Real Time Marketing

  Let’s start by defining what real time marketing is. Simply put, real-time marketing is based on current, ‘on-the-fly’ decision making, as opposed to traditional marketing strategies that are planned out long term and mostly in advance. This strategy is based on current, up to minute assessments of events, trends and feedback. It requires branded responses that are both relevant …

Secrets to Good Copywriting

  As small business owners, you utilize copy in many different ways. Whether in advertising or marketing, on websites or blogs, in emails, newsletters or brochures, your copy is a direct reflection of you as a business. Good copy does three things:    Engages the reader, Speaks your message in an intended voice and, Provokes a call to action. Creating provocative …

5 Ways to Get the Most Out of Employee Feedback

  It is not complicated- successful small businesses breed a culture in which employees feel valued and comfortable speaking up. If they feel valued and comfortable voicing opinions, they are more likely to offer honest, useful and intelligent feedback. That being said, all feedback will not necessarily be positive feedback, though as with any customer complaint, all feedback can be …

Conquering Fear of Failure

  Truth be told- fear can be immobilizing, crushing and can impact our decision-making at every level. Remember though, fear can also be highly motivating, inspirational and completely exhilarating when overcome. Starting a small business carries fear at every step of the way- just getting the thing from conceptual to actualization can be mortifying. Fears are simple obstacles yet to …

Is Thank you, Thanks Enough – Customer Rewards

  In many ways, yes, a simple and genuine thank you can do the trick. But in what is being referred to as “The Thank You Economy”, experts are claiming that the power of a significant (and consistent) thank you can make or break a business. In this case, it is authenticity that really makes the difference. It is easy …

Performance Reviews – 5 Hints to Smooth Sailing

  Here’s the problem: Performance reviews, while meant to be an evaluation tool to improve efficiency, tend to do the opposite. They are time consuming, at times heated or frustrating and often do not accomplish what they are meant to. So what can you do as a manager to change the pattern and conduct reviews that improve not only efficiency, …