Marketing- again? Harping away at the concept is just not enough for some people. Change is big, scary and time consuming. What small business owner has the time or energy for that?
In any client-based business, reputation is everything. The power of simple word of mouth can make or break your firm. Positive reviews not only improve customer retention but they can be also used in your marketing efforts to generate referrals and more business.
In a fast changing and challenging business world never underestimate the value of a continuing education. Often our success is based on setting goals, implementing the necessary strategies, achieving those goals and then setting some more.
For many business owners it can be a difficult exercise to identify the most effective marketing strategies that gains exposure while minimizing the required investment.